A Booth That Broke the Mold
Project Info
Year
Type
Roles
Tools
Overview
Pravada Floors, a Metro Vancouver-based hardwood flooring company, received a last-minute invitation to exhibit at IDS Vancouver 2018, one of the most prestigious interior design tradeshows in Canada. As their in-house designer and marketing coordinator, I was tasked with leading the design and execution of a show-stopping booth—with only two months to go and a tight budget.
Challenge
- Extremely short timeline: only 8 weeks to go from idea to physical booth.
- Limited budget and internal production team.
- Needed to stand out in a space filled with well-funded, polished exhibitions.
Goals
- Get the booth to the show, completed on time.
- Design something visually distinct that would catch attention from across the floor.
- Present new products in a cohesive, branded, and contemporary format.
Concept
- Immersive Concept: I designed a forest-inspired, runway-style installation designed to slow the pace—inviting visitors to walk around rather than through, creating a more contemplative, immersive experience.
- Material-Led Storytelling: Actual flooring planks served as both visual and structural elements—minimizing the need for printed graphics to streamline timelines while showcasing real texture, colour, and quality.
- Integrated Messaging: The structure was slightly elevated to incorporate messaging, with colour-coordinated planks arranged side-by-side to create a curated, tactile experience.
Approach
- Built the structure in-house to stay on budget.
- Used mock-ups and architectural elevations to fine-tune each side’s layout and messaging.
- Collaborated with the entire team, working after hours to bring the structure to life in record time.
Results
- Delivered the booth on time and within budget.
- Praised by visitors and peers for originality and branding consistency.
- Pravada stood out from competitors without relying on expensive AV or large installations.
- Showcased new product lines to designers and distributors in a memorable, engaging way.
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“Joy's excellent design and layout skills were key, in producing the design plans and layout for the current Pravada floors website. Since she left Pravada with some of the most beautifully designed branding, we have continued using her templates and branding standards. I truly miss working collaboratively, playing off each others skills and learning from each other. Her patience and high level design skills are second to none!”
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