Pravada Floors is a metro Vancouver-based flooring manufacturing company. The company is known for its hardwood floors. As a team-member and their sole in-house graphic designer and marketing coordinator at the time, we received an irrecusable opportunity to have a booth at the Interior Design Show (IDS) Vancouver in 2018 - one of the most popular tradeshows of the interior design industry. There was one catch to the offer: we had merely 2 months to the show and a small budget to make it.
1. Make it to the show.
2. Stand out somehow.
3. Make the most out of the opportunity by showcasing new products in a contemporary, on brand fashion.
Armed with a creative mind and an architectural background, the concept for Pravada's booth came in pretty quickly: a self-contained, art installation-like piece that resembled a forest and a fashion runway at the same time (related to the brand's messaging). The idea was to have visitors walk around the piece rather than "enter" it like in most booths. A simple yet effective solution for the timeframe we had while making it more engaging for the visitors to view it.
The self-contained piece was initially thought of getting placed at floor level, however, we needed a way of featuring information, so we raised the piece off of the floor and carved out plenty of room on its sides for that. To avoid colour-matching printing issues, we used the flooring planks themselves which allowed us to showcase texture, colour and quality of the products while taking advantage of their natural colours - coordinated 1 by 1.
The solution proved itself effective as we were able to make it to the show on time, on budget, and on brand. Moreover, we also ended up standing out as there was nothing like that on the entire show. Win!
